VISION

Cricket Kenya (CK) joins hands with Absolute Sports Agency Private Limited (ASAPL) to rebuild cricket in Kenya and to create space and a platform for excellent cricket talent. Such an effort brings Kenya T20 Premier League (KPL) to fulfill their joint appreciable desire.

The vision of the Kenya Premier League (KPL) T20 Cricket League is to be the premier domestic cricket league in East Africa. The league aims to provide a platform for the best Kenyan cricketers to showcase their talents and compete against the best players from around the world. The KPL T20 League also aims to develop and promote the game of cricket in Kenya, and to inspire the next generation of Kenyan cricketers.

“Cricket Kenya along with the manageable support of Absolute Sports Agency Private Limited has a common vision to elevate cricket globally by prioritizing long-term sustainability, setting high standards of corporate governance, and fostering excellence in both international teams and grassroots cricket. Through this commitment, we aim to improve lives, connect communities, and make cricket a force for positive change, uniting people worldwide. This is an ambitious and commendable vision and one that is achievable with the right approach. Here are some specific examples of how KPL can be a premier support for implementing the three pillars of its vision:

  • Prioritizing Long-Term Sustainability

The first pillar of KPL’s vision is to prioritize long-term sustainability. This means ensuring that the sport is financially viable and that it has a strong foundation on which to grow. There are several ways to achieve this, including:

  • To develop a strong commercial strategy that will generate revenue from a variety of sources, such as broadcasting rights, sponsorship, and merchandise sales.
  • Investing in infrastructure, such as stadiums and training facilities.
  • Creating a strong grassroots program that will develop the next generation of cricketers.
  • Promoting cricket to a wider audience, including among women and girls.

By taking these steps, KPL can ensure that the sport is sustainable in the long term and that it has a bright future.

  • Setting High Standards of Corporate Governance

The second pillar of KPL’s vision is to set high standards of corporate governance. This means ensuring that the organization is well-managed and that it is accountable to its stakeholders. There are several ways to achieve this, including:

  • Adopting a transparent and accountable governance structure.
  • Implementing strong financial controls.
  • Ensuring that the organization is compliant with all applicable laws and regulations.
  • Investing in the development of staff and volunteers.

By setting high standards of corporate governance, Cricket Kenya can build trust with its stakeholders and ensure that the organization is well-positioned to achieve its vision.

  • Fostering excellence in both international teams and grassroots cricket

The third pillar of Cricket Kenya’s vision is to foster excellence in both international teams and grassroots cricket. This means developing a strong pipeline of talent and providing the best possible support to all players, regardless of their level of experience. There are several ways to achieve this, including:

  • Investing in a high-performance program for the national team.
  • Developing a strong grassroots program that will identify and develop talented young players.
  • Providing access to high-quality coaching and training facilities.
  • Creating a culture of excellence within the sport.

By fostering excellence in both international teams and grassroots cricket, KPL can raise the standard of the sport in Kenya and make Cricket Kenya a Cricket force to be reckoned with on the global stage.

In addition to the three pillars of KPL’s vision, some other factors will be important in achieving its goals. These include:

  • Developing a strong relationship with the government and other key stakeholders.
  • Investing in research and development to improve the sport.
  • Working with other cricket boards around the world to develop the sport globally.

By taking all these factors into account, KPL can give Cricket Kenya (CK) the best possible chance of achieving its vision and elevating cricket globally. The KPL can help to raise the profile of the game and CK, attract new players, and generate revenue for CK.